What is Charge Ahead California?

Our campaign aims to place one million light, medium, and heavy-duty electric vehicles on California’s roads over the next 10 years and ensure that all Californians, especially lower-income households in communities most impacted by air pollution, benefit from zero tailpipe emissions.

Steering Committee

  • Coalition for Clean Air
  • Communities for a Better Environment
  • Environment California
  • The Greenlining Institute
  • Natural Resources Defense Council

About the Campaign

Exhaust from cars, trucks and buses pollutes our air and contributes to climate change. Dirty air from vehicles makes tens of thousands of Californians sick, and costs us billions in avoidable health costs. Dependence on oil means Californians have no place to turn when gas prices rise. Transitioning to cleaner and more efficient cars, trucks and buses will benefit every Californian.

Roughly a third of the nations 150,000 electric cars have been purchased in California, thanks largely to the Clean Vehicle Rebate Project. While California leads the market nationally, plug-in electric vehicles still only account for less than two percent of new vehicle sales in the state. That number needs to increase to at least 15 percent by 2025 to put us on track to meet the state’s longer-term air quality and climate goals. The campaign focuses on directing current polluter fees on oil companies to fund existing, highly successful purchase incentive programs and to increase access to zero-emission transportation in disadvantaged communities.